The energy drinks category is believed by many to be relatively young, however Lucozade was originally launched in 1929 as a hospital drink for ‘aiding the recovery’.
The massive growth came in 2002 with the launch of Red Bull which currently accounts for nearly 45% of the energy drink market, mainly consumed by 18 – 34 year olds as a straight drink or a mixer.
Combined with the power drinks used by many athletes to boost performance, this means the category size is now in excess of 620 million litres per annum.
Check back soon for more information on our range of Energy Drinks.
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